For a minute there in 2020 & 2021, it seemed like most Westfields might be turned into indoor playgrounds because in-store shopping was over – except it isn’t.
Cue the Rocky music “IT AIN’T ABOUT HOW HARD YOU HIT. IT’S ABOUT HOW HARD YOU CAN GET HIT AND KEEP MOVING FORWARD. ———- THAT’S HOW WINNING IS DONE.
WTF is a BIOPS?
Over the last 2 years, retailers had to think about putting digital infrastructure in place and is now being re-tasked to make digital a part of the in-store experience and patterns are emerging showing how digital and physical complement each other.
Prior to COVID, most businesses had digital infrastructure and software that just simply didn’t sync and now this is about to change as the shift was already in motion prior to the pandemic.
Top Challenges Facing Retailers in 2022
COVID – 19 has created a new set of experiential challenges for retailers.
Here are the top 2
- Consumers will start with one channel and complete it with another.
- A low 28% of U.S. consumers are using smartphones to navigate bricks and mortar stores compared to Asia, where it is improving consumer satisfaction with the store experience.
BOPIS – Buy Online, Pick Up In-Store
U.S. retailers have outpaced other nations in blending shopping experiences with the way mobile is being used to navigate and improve omnichannel.
When you bond payments, retailers benefit from having a mobile experience more integrated in store…. Not just comparison shopping and using Myer as an Amazon front but really leveraging the full power of real-time connectivity and completing the purchase on your mobile.
Leveraging Technology to Boost Sales
Among the most telling reasons why retailers keep investing in facilitating omnichannel shopping is the power of the impulse add-on purchase — a superpower of physical stores.
As much as consumers are responding happily to omnichannel experiences — particularly buy online, pick up in-store (BOPIS) — those experiences need constant refreshing and attention and understanding technology stacks and omnichannel can be tricky, it can be even harder without the right advisors.
How Retailers are Bouncing Back
Retailers and eCommerce businesses that add an Unsecured EFTPOS business loan will have a greater advantage over their competitors because once they pay down 60% they will receive an automatic top up so it’s always there when they need it.
Unsecured Business Loans are the Solution
An Unsecured EFTPOS business loan is becoming the business strategy of choice for growing retailers and eCommerce businesses because they can Repay as you trade and repayments are made by a percentage of their EFTPOS and/or eCommerce takings, so repayments rise and fall in line with their cash flow.
How APICKLE Backs Australian Retailers
When you choose to partner with APICKLE, you’ll benefit from years of successful business experience and an Unsecured EFTPOS business loan that really meets SME’s growth needs.
Meta’s WhatsApp recently launched the WhatsApp Cloud API to all businesses worldwide and is preparing to launch a paid tier for its Business App. Via TechCrunch
