Aussies Do It Better

In the U.S, it’s known as curb side pickup or buy online, pick up in store (BOPIS), however us Aussies like to abbreviate everything, so we just call it click and collect and it’s among the most enduring pandemic accommodations retailers made for edgy consumers, and now it’s a retail force multiplier.

Australian retailers are leading a broader shopping trend and it’s offering a unique glimpse inside the minds of new consumer patterns.

Why click & collect, and why now?

There are several facets to the trend, all of which are valuable in an inflationary climate.

• Click and collect eliminates the risk and cost of missed deliveries [and] the ability to browse in store … increasing the chances for the retailer of encouraging additional purchases.
• Allows the shopper to nominate their preferred location and time of pickup.
• With delivery services maxed out and often running behind, click and collect is a way of preserving positive consumer sentiment towards retailers while ensuring they get their goods.

Tapping into impulse buys and items that slipped one’s mind while ordering online, the power of click and collect to increase average order values (AOVs) shouldn’t be underestimated.

As “The 2022 Global Digital Shopping Playbook: Australia Edition” states, there could be one million local shoppers picking up their online orders at brick-and-mortar locations at any given time, underscoring how integral in-store and click and collect options have become to the broader Australian retail ecosystem.

Is your business keeping pace with customer demands?

This is only one of the shopping trends that are shaping Australia’s rapidly digitising market as constant upgrades and understanding technology stacks can be tricky, it can be even harder without the right advisors.
 

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